crispycreambacon:
I’ll forever be upset about how Elemental (2023 Pixar movie) flopped so hard, and it’s not even its fault.
Let’s be real, going against Across the Spiderverse would be a deathblow for any animated movie, but the marketing team REALLY didn’t help matters. Not only did the trailers barely show up (to the point my friends DIDN’T EVEN KNOW IT EXISTED), the trailers also did such a poor job representing its actual story.
A lot of people were turned off by the “unoriginal premise” as well as the “forbidden romance”, and I can’t even blame them but no!!! The story is so much more than just “ooo they can’t fall in love because they’re (gasp) FIRE AND WATER?!?!?!?” and “what if (insert concept) has emotions but elements this time”!!!!!
At the heart of it all is a personal immigrant story. A story about two fire people moving to another place in order to start a new and hopefully better life (aka literally immigrants). A story about their daughter who feels in debt to them for making the sacrificd to leave their home. A story about her feeling like she’ll have to sacrifice her whole life and her dreams in order to repay them and make them happy.
Not to mention how Asian-coded it is!!! The director, Peter Sohn, is clearly writing from his perspective as a Korean-American immigrant, and as an Asian immigrant, I resonated so unbelievably hard with Ember’s story. It really felt like the movie held up a mirror in front of me. I’ve never felt this seen in a movie before this one.
And it feels so good!!! I’m so sad that a lot of people will be missing it out because the marketing team did such a terrible job at their literal jobs. If more people gave it a chance, they’ll likely find a story that truly made them feel heard.
Also the romance is really cute. Like I don’t typically seek out romance stories, but damn that was good food, that was good fluff. I think it’s also a great allegory for interracial couples, but I’m not in an interracial relationship, so I won’t overstep too much!
Long story short, if you’re unsure on whether you really want to see this movie or not, hear it from me who saw it twice:
Go Watch Elemental!!! You will not regret it!!!